Getting the Buyer Involved

Hireko is a golf equipment company who sells their custom products all over the globe New Zealand, to Italy to Singapore. Like man other companies they have offshoot brands and many ways to access their products. However, according to their blog, they are trying to go about product development in a different way for their 2010 products. Unlike other companies they want to know what you, the customer want. What type of diver? Square head or pear shaped? What type of shaft? Just post it on their blog and it will be taken into consideration. Overall its a cool new way to give the consumer what they really want.